About Us

Every great sports movement starts with people.

Women who decide to sign up for their first race. Women who discover they are stronger than they ever imagined. Women who keep training despite busy careers, children, injuries or self-doubt. Women who don't wait until they feel ready but start anyway.

This community is for them.

Welcome to Baddazz.

I'm Astrid, the founder of Baddazz. For almost twenty years I've been building digital platforms and helping ideas become visible online. Outside of work, sport has always been the place where I challenge myself, clear my mind and discover what I'm capable of.

I'm not an elite athlete, nor do I pretend to be. I'm simply someone who enjoys moving, loves taking on new challenges and is endlessly fascinated by what happens when people step outside their comfort zone. One of those challenges was my first ultramarathon. Crossing that finish line didn't make me feel extraordinary. It made me realize how often we underestimate ourselves. Most of the limits we believe in exist long before our bodies ever reach them.

That experience became the real starting point for Baddazz.

Hybrid sports brought me into a community unlike any I had experienced before. I met women who were lifting heavy, running far, pushing through discomfort and constantly surprising themselves. They came from different countries, different professions and different stages of life, yet they all shared something that felt remarkably similar: curiosity about what they were capable of.

The more time I spent in that world, the more one question stayed with me: why do we hear so few of these stories?

Every day, women achieve incredible things in sport. They complete their first HYROX, run ultramarathons, return to training after having children, discover strength later in life or simply build the confidence to walk into a gym for the very first time. Yet many of these stories remain invisible compared to the attention sport has traditionally given to men.

That's why Baddazz exists.

This platform is dedicated to women in sports. It brings together training knowledge, nutrition, race preparation, evidence-based articles and personal experiences, but its purpose goes beyond sharing information. My goal is to help make female athletes more visible, celebrate their achievements and contribute to a sporting culture where women's performances receive the recognition they deserve.

I don't believe change happens through one person. It happens through communities. Every woman who shares her journey, enters a race, encourages a friend or challenges outdated stereotypes makes it easier for the next woman to do the same.

That's why this page is called About Us.

Because Baddazz is not about me.

It's about every woman who keeps showing up, keeps growing and keeps discovering that she is capable of far more than she once believed.

Be Baddazz.